A kinder perfume
Ingredients we don’t use
Our blends are made with a mix of naturals & safe synthetics (preventing deforestation), organic sugarcane alcohol, and ethical sourcing.
We formulate with a lot of love, so we want to keep our formula close to our hearts so it’s not easily copied.
However, our commitment is to make products based on the latest research studies and avoid materials that are under scrutiny for environmental and hormonal impact.
We follow the research, not greenwashing trends, ‘clean beauty’ hype or fear buzzwords. And we take responsibility for the choices we make.
These researched ingredients are not banned and are legally used in EU/UK perfumes. We simply choose to stay away from them to follow the cautious path and make informed decisions.
Definitions
Endocrine disruptors (EDs)
Chemicals that may interact or interfere with hormones in humans or animals. We will never use materials that behave this way.
Bioaccumulation
Some perfume molecules build up in animals, humans, or nature over time. We select ingredients that don’t linger.
Environmental persistence
When a substance sticks around for years without breaking down.
We choose materials that are kinder and degrade more easily.
